Smarter Ads for a Smarter Region
Real-time bidding, audience intelligence, and conversion tracking - built for publishers and advertisers across the Western Balkans.
Trusted and supported by GIZ and WB6 Media
Features
Regional Advertising That Works
BalkanAds is the first programmatic advertising platform purpose-built for the Western Balkans. We bridge the gap where global ad networks fall short - delivering localized, contextually relevant campaigns across Albania, Kosovo, North Macedonia, Bosnia and Herzegovina, Montenegro, and Serbia.
Hyper-Local Targeting
Target audiences by country, city, device, browser, OS, and content categories across all six Balkan regions.
Real-Time Analytics
Monitor impressions, clicks, conversions, and revenue with live dashboards and GA4 integration for deeper insights.
Brand Safety & Quality Control
Publisher ratings, advertiser blacklists, and content category controls ensure ads appear in safe, relevant environments.
Real-Time Bidding, Maximum Revenue
Our RTB engine runs a fair second-price auction for every ad impression in milliseconds. Publishers earn the true market value of their inventory, while advertisers get efficient pricing through programmatic competition.
Second-Price Auction
Winners pay just above the second-highest bid - fair pricing for advertisers, maximum revenue for publishers.
Prebid.js & OpenRTB 2.5
Integrate with your existing header bidding stack via our Prebid.js adapter, or connect any DSP/SSP through our OpenRTB 2.5 endpoint.
Intelligent Budget Pacing
Daily and total budgets are paced based on historical traffic patterns so your spend is distributed evenly throughout the day.
Audience Intelligence, Built In
Our Data Management Platform (DMP) builds rich visitor profiles automatically - tracking behavior, interests, and engagement patterns. Use machine learning to discover and reach your ideal audience segments.
Automatic Visitor Profiling
Every interaction builds a richer profile - countries, devices, content interests, and engagement patterns - all privacy-first.
Rule-Based & ML Segments
Create audience segments using rules (geography, behavior, device) or let our ML pipeline cluster similar visitors automatically.
Lookalike Audiences
Found your best-performing segment? Our ML engine finds similar visitors across the network to expand your reach.
Pay Only for Real Results
Choose the pricing model that matches your goals. From brand awareness (CPM) to direct response (CPA), BalkanAds supports four pricing strategies with server-side conversion tracking and fraud protection built in.
Four Pricing Models
CPM (per 1,000 impressions), CPC (per click), CPV (per viewable impression), and CPA (per conversion) - pick what works for your campaign.
Conversion Tracking
Track purchases, signups, and leads with our pixel-based or server-side conversion API. CPA campaigns only bill when actions are completed.
Floor Price Control
Publishers set minimum eCPM thresholds to ensure their inventory is never undersold. Full control over your ad revenue.
Everything You Need to Succeed
A complete programmatic advertising stack - from real-time bidding to audience intelligence - built for the Balkans.
Real-Time Bidding (RTB)
Millisecond second-price auctions that maximize publisher revenue and ensure fair advertiser pricing.
Prebid.js Integration
Drop-in Prebid.js bidder adapter for publishers already using header bidding.
OpenRTB 2.5 Compatible
Standard-compliant endpoint so any DSP or SSP can integrate with BalkanAds programmatically.
DMP & Visitor Profiles
Automatic visitor profiling tracks behavior, devices, geography, and content interests in real time.
Audience Segmentation
Build segments from rules or ML clusters. Target by behavior, demographics, or interest patterns.
ML Lookalike Audiences
Expand reach by finding visitors similar to your best-performing segments using machine learning.
Conversion Tracking
Client-side pixel or server-side API. Track purchases, signups, and leads - CPA billing only on results.
4 Pricing Models
CPM, CPC, CPV, and CPA strategies with automatic eCPM normalization for fair auction comparison.
Advanced Geo Targeting
Target by country and city across Albania, Kosovo, North Macedonia, Bosnia, Montenegro, and Serbia.
Device & Browser Targeting
Reach users on desktop, mobile, or tablet. Filter by browser (Chrome, Firefox, Safari) and OS.
Budget Pacing
Daily and total budgets with intelligent pacing based on historical traffic patterns - no overspend.
GA4 Analytics Integration
Link Google Analytics 4 properties to your sites for unified traffic and performance insights.
Floor Price Management
Publishers set minimum eCPM thresholds so inventory is never undersold in RTB auctions.
Brand Safety Controls
Advertiser blacklists, category filters, and publisher ratings keep ads in safe, relevant contexts.
Multi-Org Team Management
Invite team members, manage roles, and organize campaigns across your organization.
How It Works
Get started in minutes - whether you're monetizing a website or launching ad campaigns.
Create a Campaign
Set your budget, choose targeting (geo, device, audience segments), and pick your pricing model.
Upload Creatives
Add image or video ads, configure ad groups with CPM, CPC, CPV, or CPA pricing, and launch.
Track Results
Monitor performance in real time. Track conversions, optimize bids, and scale what works.
Pricing
Transparent, performance-based pricing. No setup fees, no minimums.
For Advertisers
Pay-per-interaction
FEATURES
Fair pricing based on our transparent ratings
- Create campaigns in minutes
- CPM, CPC, CPV, and CPA pricing models
- Geo, device, browser & OS targeting
- DMP audience segments & lookalike targeting
- Real-time bidding with budget pacing
- Conversion tracking (pixel & server-side)
- Live analytics dashboard
For Publishers
Pay-per-interaction
FEATURES
Fair pricing based on our transparent ratings
- Earn your fair share of ad revenue
- RTB second-price auctions maximize CPMs
- Set floor prices to protect inventory value
- Prebid.js adapter or native JS tag
- Advertiser blacklist & category controls
- GA4 analytics integration
- Monthly payouts via bank transfer
< 100ms
Average RTB auction latency. Ads are matched and served in real time, every single impression.
4 Models
CPM, CPC, CPV, and CPA pricing - choose the model that fits your campaign goals.
6 Regions
Covering Albania, Kosovo, North Macedonia, Bosnia and Herzegovina, Montenegro, and Serbia.
Ready to grow with programmatic ads?
Join BalkanAds today. Whether you're a publisher looking to maximize revenue or an advertiser targeting Balkan audiences - we've built the tools you need.